Screenshot style breakdown
Sampled from 4 of Big TV's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C2C2C bg
#494949
#6464DC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
BIG TV is India’s first 24x7 regional news streaming OTT platform in Telugu language. Owned by Pravasa Media LLP, BIG TV will be prominently viewed in Telangana and Andhra Pradesh, it can be accessed from anywhere across the world. BIG TV presents objective news reports, unbiased analysis and meaningful content using state-of-the-art equipment and technology. It delivers 4K viewing experience, the latest high-definition format in television resolution. Superior internet connectivity has taken news watching to the next level. The advent of 5G enabled services has enabled audience to experience the NextGen technology. BIG TV, the 5G powered new age news channel, is all set to offer a highly immersive experiences to viewers. BIG TV, in addition to its own team of committed journalists, reporters and technical crew, has a long list of contributors from across Telangana, Andhra Pradesh and…
App details
What you can learn from Big TV
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Big TV's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Big TV runs a dark set with one background colour (#2C2C2C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6464DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.