Sampled from 5 of ParkAt's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#EC048C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 6 words on average (longest 8).
The ParkAt app offers digital contactless payments. No waiting in line at payment machines. No paper tickets. App payments are available at all of our car parks, and app payments are always cheaper than payment machines. Our digital platform facilitates casual transactions as well as bookings for whatever days, weeks or months you need (subject to availability). Simply download the app, create your user profile, and begin parking with us. Our app knows you're in the car park by geofence technology and, at some car parks, uses Bluetooth or license plate recognition to allow you access in and out of the car park. When you exit, your parking transaction will automatically close and your nominated credit card securely billed. Simple! Our app has loads of other features. To learn more, go to www.parkat.co/parkat-app for more information
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are ParkAt's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ParkAt runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC048C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.