Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of NZTD's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCFC bg
#D6DDDD
#144C7C accent
#111111 text
- #1No SIM 12:06 [C23 Biosecurity risks X Are you bringing into New Zealand Any
- #2Add your flight details X Date of arrival into New Zealand
- #3No SIM 12:04 [C23 Scan your passport X Scan the passport you are using to enter
- #4No SIM 12:06 - 4 Kim's declaration
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 12 words on average (longest 16), 75% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
Make your arrival in New Zealand a smoother experience by filling out your New Zealand Traveller Declaration (NZTD) before you get here. You can submit it up to 24 hours before starting your trip to New Zealand. Your declaration will take about 10 minutes to complete and you’ll need to answer the questions in English. You can update it at any time, up until you get to the border in New Zealand. Information you need to provide when filling out your NZTD includes: - Your passport, contact and flight details; - Your immigration status (if required); - Details about your trip, including your recent travel history; - Items you are bringing into New Zealand, including in your carry on bags and checked in luggage. With the NZTD app you can: - Scan your passport to add your passport details; - Add and complete multiple declarations, for example, for your children; - Use offline mode to enter…
App details
What you can learn from NZTD
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are NZTD's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NZTD runs a light set with one background colour (#F4FCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #144C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.