Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Emergency Procedures's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#445CFC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The Emergency Procedures App is free and open access. It is produced clinicians via a not for profit organisation. Our aim is to reduce variation in practise and provide an accessible evidenced based methodology to assists providers in perform procedures safely and competently. We collect application analytical data to improve the for improvements to the app. At sign up we require contact details and basic user information to allow us to target future developments and improve the services are app offers consumers. We request you allow us to occasionally survey you after you use the app so we can better research product use. DISCLAIMER The videos included within this app are intended for clinicians working within the emergency department. Videos contain clear images of surgical procedures which non-medical viewers may find disturbing.All information on the Site and mobile application …
App details
What you can learn from Emergency Procedures
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Emergency Procedures's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Emergency Procedures runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #445CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.