Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of GG's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCDC1C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Are you fed up with heavy apps? GG is a light and pleasant messenger for everyday communication, for both private and company use. Always stay in touch with friends and colleagues. Talk in conference. Upload files and photos, and when you have no one to talk to, draw a contact, have fun, get to know new people. Free chat history and contact search. The best animated emoticons; check them out and make others smile. No matter where you are - at home, at work, on the go - you can talk to who you want, where you want. No matter on which device you are using GG, you always have access to the same contact list and conversation archive. Encrypted connections guarantee the security and confidentiality of your conversations. Install today and never miss a message again!
App details
What you can learn from GG
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are GG's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GG runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCDC1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.