Sampled from 4 of Panorama's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCDC1C accent
#111111 text
Reading the caption text from the screenshots in your browser…
***Abbiamo completamente rinnovato l’applicazione, per rendere ancora più facile e comoda la lettura di Panorama*** Il grande settimanale di informazione italiano. Ogni settimana Panorama seleziona le notizie di attualità italiana ed estera, economia, tecnologia, cultura e costume e offre ai suoi lettori approfondimenti, inchieste, reportage fotografici, commenti ed opinioni. Potrai scegliere se acquistare la tua copia singola o attivare una di queste tipologie di abbonamento: • 1 mese a solo €4,49 • 3 mesi a solo €11,49 • 1 anno a solo €39,99 L'abbonamento si rinnova automaticamente. • Se hai un abbonamento attivo alla versione cartacea di Panorama, potrai leggere la versione digitale su questa App! Effettua il login (da Menu – Account – Login) e porta sempre con te la tua rivista preferita. • Tutti gli abbonamenti sono accreditati sul tuo account iTunes e si rinnoveranno automa…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Panorama's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Panorama runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCDC1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.