Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of textPlus: Text Message + Call's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#24AC5C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Bringing you free texting, free picture messaging, a free US phone number, free inbound phone calls, and cheap outbound phone calls for nearly a decade! Works over WiFi or data to keep you connected with family and friends around the globe. text+ gives you: - A free US Phone number so friends can call & text you (you pick the area code) - Free texting (SMS, MMS + group chat) to any US or Canadian mobile number - Free inbound phone calls - Toll-free calling from anywhere in the world with no restrictions! - Inexpensive outbound phone calls - Works great over WiFi so you don’t even need a 3G/4G connection. - No contracts, no “surprise” costs. - Turn your iPod touch and iPad into a phone! Why keep paying for expensive mobile phone plans when you can switch to text+ and save $$$! IN APP SUBSCRIPTION DETAILS - If you choose to subscribe to a plan, you will be charged a price accordin…
App details
What you can learn from textPlus: Text Message + Call
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are textPlus: Text Message + Call's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: textPlus: Text Message + Call runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #24AC5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.