Screenshot style breakdown
Sampled from 3 of Farmer to Fridge's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#2CB454 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Farmer to Fridge is an online marketplace that connects local Australian farmers directly with local consumers. We make it easier to buy high-quality fresh meat at wholesale prices while helping farmers receive a fair price for their hard work. Through our platform, each farm can sell under its own brand, set its own prices, and build direct relationships with loyal customers. With the Farmer to Fridge app, you can: Shop fresh meat directly from local farmers and butchers Browse farm products with clear pricing and availability Place orders easily from your phone Track deliveries and order updates Support local producers and enjoy better-quality meat Our mission is to bring great-tasting meat to consumers, direct from their local farmer and butcher. Our vision is simple: to help as many local farms as possible sell fresh local meat to local consumers across Australia and beyond.
App details
What you can learn from Farmer to Fridge
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Farmer to Fridge's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Farmer to Fridge runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2CB454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.