Sampled from 6 of Air Canada + Aeroplan's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C6CFC accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 15.5 words on average (longest 18).
With the Air Canada + Aeroplan app, seamlessly book flights, manage travel and get the most of your Aeroplan loyalty benefits — all in one place. EVEN BETTER TOGETHER Sign in with Aeroplan to unlock access to loyalty program benefits. Check your points balance, track Elite status progress, view recent transactions, and access popular features like the Aeroplan eStore, car rentals, and hotel bookings — all from the app. BOOK YOUR WAY Book your next trip using cash, redeem Aeroplan points, or use a combination of Points + Cash. You can even cover taxes, fees, and charges entirely with points for a seamless booking experience. REAL-TIME UPDATES WITH LIVE ACTIVITIES Stay informed throughout your trip with real-time updates, now available on your Lock Screen and Dynamic Island. Whether it's boarding, gate changes, or flight status updates - get details at a glance without opening the app…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Air Canada + Aeroplan's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Air Canada + Aeroplan runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C6CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.