Sampled from 6 of Sam's Club Shopping & Delivery's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#9CECFC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Your membership does more in the Sam’s Club app. Shop, plan, Scan & Go™, find savings and keep your membership working wherever you are. Shop your way: • Scan items in club with Scan & Go™ and skip the checkout line. • Order in the app for free Curbside Pickup, delivery as soon as 1 hour* where available, or shipping straight to your door*. Get the member advantage: • Shop groceries, home goods, tech, and more at members-only prices. Plus, discover new Member’s Mark™ products curated just for members. • Check local fuel prices in the Scan & Go™ tab before you head to the pump. • Explore services like Optical, Bakery, Tire Finder and more, right in the app. Be part of what’s next: • Join the Member’s Mark Community to share ideas, try new things and help shape products members bring home. Pharmacy, handled: • Transfer, refill and track prescriptions in the app. • Sc…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Sam's Club Shopping & Delivery's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sam's Club Shopping & Delivery runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CECFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.