Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Chipotle's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#AC2414 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Like a tiny Chipotle that lives in your phone, our app lets you order real, delicious food for pickup or delivery. And… ABOUT CHIPOTLE REWARDS • Members bank points automatically for in-app orders. • In-person, scan the app to earn points and redeem rewards. • Redeem points on Food, Goods and Giving in the Rewards Exchange. • Set a favorite reward to track points as you go. • Get rewarded faster with extra point offers and early access to new menu items. • Oh, and let’s just say… we won’t forget you on your birthday. FEATURES • Pick up quicker with mobile pickup shelves and Chipotlane. • Get your food delivery bought straight to your door. • Try tasty menu items you can only get in-app or online. • Get your faves faster with saved meals and recent orders. • Go crazy with ‘extra’ ‘light’ and ‘on-the-side’ customizations. • Low gift card balance? Split the payment with another card. •…
App details
What you can learn from Chipotle
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Chipotle's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Chipotle runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC2414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.