Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Target Australia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#AC2414 accent
#111111 text
- #2Cotton/Modal Rel. Womens Dr Seus.. Arlo sf
Captions read from the screenshots (OCR, may contain small errors): 1 headline, 7 words on average (longest 7).
Screenshots
iPad screenshots
Icon palette
About this app
Target is dedicated to making fashion, style and quality affordable for the whole family. Download our app and enjoy shopping with us both in-store and online. Be the first to know about latest offers, discounts and get exclusive loyalty benefits. Highlights: Search Save time in finding items quickly and look up stock availability Loyalty benefits Be the first to know about latest discounts and receive exclusive Target Shop+ loyalty program benefits designed for our app customers Add to Favourites See something that you love and want to decide later? Save them to your Favourites using the heart icon Product Scanner Scan the barcode and find more information on stock availability of the product, it comes handy when you are in-store and can't find something on our shelf Order online or Click&Collect Save your payment details and order what you love online quicker and faster. We o…
App details
What you can learn from Target Australia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Target Australia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Target Australia runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC2414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.