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About this app
Like a tiny Chipotle that lives in your phone, our app lets you order real, delicious food for pickup or delivery. And… ABOUT CHIPOTLE REWARDS • Members bank points automatically for in-app orders. • In-person, scan the app to earn points and redeem rewards. • Redeem points on Food, Goods and Giving in the Rewards Exchange. • Set a favorite reward to track points as you go. • Get rewarded faster with extra point offers and early access to new menu items. • Oh, and let’s just say… we won’t forget you on your birthday. FEATURES • Pick up quicker with mobile pickup shelves and Chipotlane. • Get your food delivery bought straight to your door. • Try tasty menu items you can only get in-app or online. • Get your faves faster with saved meals and recent orders. • Go crazy with ‘extra’ ‘light’ and ‘on-the-side’ customizations. • Low gift card balance? Split the payment with another card. •…
App details
What you can learn from Chipotle
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Chipotle's answers to those questions — they're public, they're real, and they made it through Apple's review.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
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