Sampled from 6 of Victoria's Secret—Bras & More's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4F4 bg
#DDD6D6
#E4748C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 13.5 words on average (longest 16), 67% speak to "you".
Welcome to the Victoria’s Secret App: Your go-to destination for discovering new trends, exclusive offers, the latest shopping and styling content & so much more. We have it all—from everyday bras, chic lingerie, and going-out clothes to signature fragrances and perfumes, we’ve got you (and every occasion you’re dressing for) fully covered. We're proud to offer intimates, clothes, activewear, and swimwear in sizes XS-XXL, cups AA-I, and bands 30-46. And that’s just the beginning—here are some other great things we have going on: DISCOVER YOUR NEW FAVORITE BRA Shop every bra style at your fingertips. From full coverage to strapless and our fan-favorite push-up bras, there's so much to love. Our size range includes XS-XXL, cups AA-O, and bands 28-46. FIND CLOTHES FOR EVERY OCCASION With a wide selection of year-round staples and seasonal essentials, the Victoria’s Secret app …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Victoria's Secret—Bras & More's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Victoria's Secret—Bras & More runs a light set with one background colour (#FCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4748C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.