Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of IMDb: Movies & TV Shows's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C24 bg
#3B3B42
#ECBC24 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Create your personal entertainment guide! Discover movies and TV shows that speak to you through personalized recommendations, custom Watchlists, and tailored alerts. Connect your preferred streaming services, save titles to your Watchlist, and enable notifications to know when they're available to watch. Rate what moves you, customize your Interests, and we'll help you find more to enjoy. Download the free app and find your next favorite today. IMDb is available worldwide in English, Spanish, German, French, Portuguese, Italian, Japanese, Korean, Chinese, Taiwanese, and Hindi. Do you think we're doing something well? Is there something we've overlooked? Please post your feedback at http://spr.ly/IMDbApp_iOS
App details
What you can learn from IMDb: Movies & TV Shows
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are IMDb: Movies & TV Shows's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IMDb: Movies & TV Shows runs a dark set with one background colour (#1C1C24) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #ECBC24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.