Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of My NRMA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C4C3C bg
#726557
#AC745C accent
#FFFFFF text
- #1lez ROAD
- #3Easily request roadside assistance and track our patrol to your location.
- #4Find the cheapest fuel and stack your savings at Ampol Foodary.
- #5Time to treat yourself with delicious dining deals across Australia.
- #6And be rewarded with cashback when you shop online or in store.
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 9.2 words on average (longest 12), 60% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
Roadside help, travel, rewards and EV charging The My NRMA app allows you to request roadside assistance and charge your EV, plus find fuel deals, redeem member rewards, earn cashback, browse travel inspo and more. Not a My NRMA Rewards member? Get the app to join today. Be rewarded Redeem thousands of rewards with some of Australia’s biggest brands, explore exclusive perks with NRMA businesses, and search for discounts on nearby fuel, food and parking. Roadside assistance Easily request roadside help or order a replacement car battery in the app and we’ll come to you. You can even track your patrol on their way. Save on fuel Search real-time fuel pricing across Australia to find the best deal near you, including participating Ampol Foodary locations where members enjoy an exclusive discount. You can even stack your fuel discount with Everyday Rewards to save even more. My c…
App details
What you can learn from My NRMA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are My NRMA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My NRMA runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #5C4C3C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #AC745C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.