Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Progressive's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8CDCF4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Easy access to your insurance, whenever and wherever you need it. Here are some things you can do with the Progressive App*: • View coverages, discounts, ID cards, documents, and policy details. • Report and add photos to a claim. • Pay your bill by credit card, debit card, checking account, or PayPal. • View your billing history and upcoming payment schedule. • See your progress in Snapshot®. • Quote or make a policy change. • Request roadside assistance, exactly when you need it most. • Take and submit photos of documents that we've requested from you. • Get in touch with your agent and claims rep. • Start an auto insurance quote—and then buy online. *Availability of some features may vary by state and policy type CA Notice at Collection: https://www.progressive.com/privacy/privacy-data-request/
App details
What you can learn from Progressive
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Progressive's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Progressive runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8CDCF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.