Sampled from 6 of Popcarte - Carte postale's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#6C94BC bg
#5F82A5
#FCF49C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 6.3 words on average (longest 9).
**1ère carte postale OFFERTE sur l'app avec le code POPCARTE** ! Créez en quelques minutes sur votre téléphone et envoyez directement à vos proche ou chez vous. Imprimé en France. Livraison rapide. Satisfait ou réimprimé. Carte postale, faire-part, livre photo, affiche, magnet… Transforme tes photos en souvenirs qui durent. N°1 de la personnalisation en ligne, Popcarte vous permet de créer et d'envoyer des cartes, albums et produits photo personnalisés en quelques minutes. Carte postale, faire-part naissance, faire-part mariage, faire-part baptême, invitation anniversaire, album photo, carte de vœux, magnet photo, calendrier, sticker, poster photo, mugs : tout part de vous. EXPRIMEZ PLUS QU'UN MESSAGE : PARTAGEZ UN VRAI MOMENT Popcarte est une plateforme simple d'utilisation, pensée pour personnaliser rapidement vos cartes et produits photo. Ajoutez vos photos, rédigez votre message,…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Popcarte - Carte postale's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Popcarte - Carte postale runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #6C94BC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCF49C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.