Sampled from 6 of Autotrader New & Used Cars's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04B47C accent
#111111 text
Looking for your next car? Join millions using the UK’s No.1 automotive app, with 400,000+ cars, bikes and vans. Search brand new & used vehicles, with advanced filters including make, model, price, mileage and many more. FIND NEW & USED CARS FOR SALE • Search the UK’s biggest choice of new, used & second hand cars for sale from private and trade sellers • Add your post code to search for cars on sale in your local area • Use advanced filters and new AI Search Categories to search new and used cars, including make, model, price, mileage and more to find your perfect car BUY A USED VEHICLE • Get great deals on used cars with our price indicator • New Price Labels show how a car’s price compares to similar cars • Free 5-point car history check ensures you can buy with confidence • Get a part-exchange valuation to start your conversation with a dealer • Reserve a car online in a few taps…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Autotrader New & Used Cars's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Autotrader New & Used Cars runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04B47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.