Sampled from 4 of LA Times's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ACDC44 bg
#97C13B
#84DCA4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Get the trustworthy news you need everywhere you go with the Los Angeles Times app. Receive instant access to our award-winning journalism, breaking news, politics, the best in food, entertainment, events and more for Southern California and the world. Updated with a new design, the L.A. Times app gives you the option of browsing our digital content or paging through the eNewspaper. Our content includes in-depth coverage of Los Angeles, California and the West; exclusive narrative storytelling such as “Column One”; revitalized reporting on the latest in food and dining; a unique take on politics and the 2020 campaign; comprehensive coverage of the arts, pop culture and the entertainment industry; on and off-season reporting on L.A.’s home teams and major sports events. New tools include “My Library,” to save your own reading list, and a video section to access the latest short doc…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are LA Times's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: LA Times runs a light set with one background colour (#ACDC44) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #84DCA4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.