Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 1 of First Aid's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#E43C3C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
"It really is a must-have app as it could spell the difference between life and death." Macworld Magazine - AS SEEN ON TV - TODAY SHOW - WINNER - 2010 Safe Work ACT Award - FINALIST - 2010 Safe Work Australia Awards - HIGHLY COMMENDED - 2010 Australian Safer Communities Awards St John Ambulance Australia provides First Aid training to 400,000 people in Australia each year. St John Ambulance Australia is the most trusted name in First Aid training, kits and supplies. Now you can carry over 125 years of First Aid research, experience and knowledge right in your pocket. ‘First Aid’ is Australia’s only iPhone app that presents step-by-step emergency First Aid information to the user with a large clear image for each step. Saving the life of a loved one is easier than you might expect. ‘First Aid’ by St John Ambulance Australia is undoubtedly the easiest First Aid app on the m…
App details
What you can learn from First Aid
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 1 screenshots above are First Aid's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: First Aid runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E43C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.