Sampled from 4 of KBS 뉴스's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECF4 bg
#CFCFD6
#349CC4 accent
#111111 text
대한민국을 대표하는 KBS뉴스앱이 새로운 모습으로 변신하였습니다. KBS뉴스앱 하나로 풍부한 콘텐츠를 즐기며, 언제 어디서나 다양한 정보와 즐거움을 만나보세요. KBS뉴스앱을 통해 오늘의 쇼츠와 유튜브 라이브 같은 다양한 유튜브 콘텐츠를 손쉽게 즐기세요. KBS뉴스앱으로 쉽고 빠르게 원하는 모든 기사를 검색하세요. KBS뉴스앱에서 개선된 자동재생과 고화질 지원으로 새로운 시청 경험을 할 수 있습니다. [선택적 접근권한 상세 안내] - 카메라, 마이크 : 제보시 사진이나 동영상을 촬영하여 첨부하기 위한 권한 - 사진 : 제보시 기기에 저장된 사진이나 동영상을 첨부하기 위한 권한 * 위 기능 모두 선택적 접근권한으로서 동의하지 않아도 서비스의 이용이 가능합니다.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are KBS 뉴스's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: KBS 뉴스 runs a light set with one background colour (#ECECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #349CC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.