Sampled from 6 of VEJA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#94140C accent
#111111 text
Aplicativo da revista VEJA, que reúne as principais notícias do Brasil e do mundo. Com uma trajetória de mais de 50 anos e um forte compromisso com seus leitores, você acompanha discussões sobre Política, Economia, Saúde, Cultura e outros temas relevantes. Mantenha-se atualizado com coberturas importantes e informações em tempo real. No App, você acessa Conteúdos Exclusivos da revista impressa e do site, e acompanha a opinião de jornalistas renomados na comunicação brasileira. São mais de 25 colunistas que abordam os acontecimentos do mundo com seriedade e credibilidade. O app da revista VEJA inclui: - Cobertura abrangente dos eventos mundiais; - Análises detalhadas sobre as principais notícias; - Reportagens exclusivas e em tempo real; - Acesso a conteúdos de outras 10 marcas Abril, sem pagar a mais por isso. Marcas incluídas neste app: Veja, Superinteressante, Quatro Rodas, Claudi…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are VEJA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VEJA runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #94140C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.