Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Taobao - Online Shopping App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC5404 bg
#FC6B27
#FCA434 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
New upgrade: Taobao English is now available in Malaysia, Singapore, Australia, Thailand, Canada, Cambodia, New Zealand, Hong Kong, Taiwan, Macau, Kazakhstan, Uzbekistan, Kyrgyzstan, Georgia and Mongolia!For other regions, stay tuned! We're working hard to upgrade for you, in the meantime, you can still shop in our Chinese interface! Taobao (iPhone version) offers a convenient and engaging shopping experience, specifically designed for iPhone users. As a leading e-commerce platform in China, Taobao provides an extensive selection of products, catering to the diverse and personalized needs of over 1 billion users. Known as the "Omnipotent Taobao", it stands as a trusted destination for quality and variety for its users. Every day, consumers from around the globe visit Taobao, eager to explore more products for their daily needs and keep up with the latest trends!Product Features: 1.…
App details
What you can learn from Taobao - Online Shopping App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Taobao - Online Shopping App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Taobao - Online Shopping App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FC5404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCA434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.