Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Waterstones's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4DC bg
#CFD6C1
#74B4BC accent
#111111 text
Screenshots
Icon palette
About this app
- The UK's biggest bookseller at your fingertips. - Sign up to Waterstones Plus in seconds to start earning and redeeming rewards online, in our shops and in our cafes. - Browse, buy or click & collect directly from the app or check stock in your local shop. Please note if no local shops have stock of your item the search results will be blank. - Build multiple wish lists as required: great for saving items for later or building a gifting list. - Find all your local shop information and set your favourite local shop for convenient click & collect options and stock information. - Read reviews from booksellers and customers and write your own. - You can share items with others by sending a link from the product screen. - Plus in your pocket at all times: scan your Plus card straight from your phone, even if you're offline. - Pay by Apple Pay, PayPal or Card.
App details
What you can learn from Waterstones
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Waterstones's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Waterstones runs a light set with one background colour (#ECF4DC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74B4BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Book apps approach the same problem? Browse more Book apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.