Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Zocdoc - Find and book doctors's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4BC bg
#DDD6A5
#2C64DC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Zocdoc is the leading healthcare app that makes it easy for you to find and book the right doctor. Each month, millions of people use Zocdoc to search for in-network care and instantly book appointments online. Whether you need a same-day appointment or want to schedule a doctor appointment online, Zocdoc makes it fast and easy. Patients typically see a doctor within 24 to 72 hours of booking. Download the FREE Zocdoc app to find and book a doctor today. WHY PATIENTS LOVE ZOCDOC Zocdoc makes it easy to go from searching to scheduling in just a few taps. - Search by your insurance and city to find in-network doctors near you - Browse by specialty, availability, or procedure to get the care you need - Filter by what matters to you: distance, gender, ratings, and more - Read real, verified reviews from other patients - See providers' real-time appointment availability - Easily book …
App details
What you can learn from Zocdoc - Find and book doctors
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Zocdoc - Find and book doctors's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zocdoc - Find and book doctors runs a light set where the background shifts from screenshot to screenshot (first shot #FCF4BC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2C64DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.