Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of CVS Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4EC bg
#C8D6CF
#044C9C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Staying healthy. Saving time. Spending less. The CVS Health® app makes them all easier. Here’s how: Checking out. Easier. • Save with ExtraCare® and pick up prescriptions with a single scan (just tap “In-Store”). Saving money. Easier. • Get app-only deals and access all of your offers and rewards when you link your ExtraCare® card. • Make sure you never miss a deal by opting in to notifications. Get prescription and order updates too. • Plan out your shopping and saving with the weekly ad for your local store. Getting prescriptions. Easier. • Scan your barcode for faster prescription pickup once you attach a payment and signature. • Pay for your medications and have them delivered. • Order refills, check their status and see your prescription history. • Check drug interactions and information. Caring for your health. Easier. • Schedule vaccines for you and your family at a near…
App details
What you can learn from CVS Health
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are CVS Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CVS Health runs a light set with one background colour (#E4F4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #044C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.