Sampled from 5 of RWY EFB's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#94D4F4 accent
#111111 text
RWY EFB Converta o seu iPad o iPhone num GPS aeronáutico! O EFB (Electronic Flight Bag) Nº1 na Austrália agora disponível para os pilotos do Brasil e para todas as regiões da América Latina. RWY oferece as ferramentas e informações necessárias para poder planejar seus voos de maneira fácil e rápida. Você também poderá voar visualizando sua posição atual na tela e mostrar os mapas desejados sobre ela. Os principais parâmetros de voo são informados em rota e muitas outras funções estão disponíveis para assistir aos pilotos. Teste gratuitamente pelos próximos 30 dias! Baixe RWY agora no seu iPad o iPhone! Recursos disponíveis no RWY: - Banco de dados de aeroportos e helipontos (ROTAER) - Manual AIP e ROTAER completos - Cartas de aeródromo: ADC, VAC, IAC, SID, STAR, etc. - Mapas visuais em várias escalas - Carta WAC e cartas de rota (Low/High) - Espaços aéreos Ferramentas e funções: - P…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are RWY EFB's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: RWY EFB runs a light set with one background colour (#ECF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #94D4F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.