Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of The Guardian - US & World News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#042C64 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Get fearless, independent journalism with the Guardian app. Never miss breaking news, dive into diverse opinion pieces, and follow stories minute-by-minute with our dynamic live blogs - from world news and politics to business and sport. Get the following app exclusive features: My Guardian - Your own custom feed of your favourite topics and writers, so you can follow the stories you care most about. Puzzles - Whether you're looking for classics like Soduku and Crosswords, or fun word games like Wordiply and Word wheel, we have the puzzle for you. Podcasts - Listen to our award-winning podcasts directly in the Guardian app. Listen to Articles - Can't read our articles? Listen to them instead. You can get realistic audio transcription of every article we publish - excluding live blogs. The Guardian news app is free to download and offers you a beautiful, intuitive mobile experi…
App details
What you can learn from The Guardian - US & World News
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are The Guardian - US & World News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Guardian - US & World News runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #042C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.