Sampled from 6 of Women'secret's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#8C543C accent
#111111 text
Desde la app de Women'secret puedes comprar ropa interior, lencería, trajes de baño y pijamas de una manera sencilla e intuitiva. Descubre las últimas tendencias, gestiona fácilmente tus compras y disfruta de las ventajas de ser socia del Club Singular Collective ahora también en tu APP. Club Singular Collective ¡Ser Singular Collective nunca fue tan fácil! Hazte socia desde la app y acumula saldo con tus compras, accede a promociones exclusivas, recibe un vale por tu cumpleaños y mucho más. Un Club con muchas ventajas y ningún compromiso. Brands we love En la app de Women'secret también encontrarás ropa y complementos de las mejores marcas: DASH AND STARS: Conoce lo último en marcas deportivas. Prendas preparadas para realizar pádel, tenis, natación, surf, atletismo y yoga. ¡Que nada te detenga! Only Play: ropa deportiva femenina súper trendy. Prendas respetuosas con el medio …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Women'secret's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Women'secret runs a light set where the background shifts from screenshot to screenshot (first shot #ECECEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C543C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.