Sampled from 6 of ICI TOU.TV's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DC0404 accent
#111111 text
Reading the caption text from the screenshots in your browser…
ICI TOU.TV, c’est l’application gratuite par excellence pour du divertissement en abondance 100 % francophone, avec une offre pour tous les goûts : action, drame, comédie, humour, suspense, policier, enquête, famille, jeunesse, documentaire, info et nouvelles, sports, et plus encore! Profitez d’une programmation riche et variée, pour toute la famille : - Vos émissions d’ICI TÉLÉ comme Tout le monde en parle, STAT, Dumas et Infoman. - Des séries, des films et des documentaires primés sur la scène locale et internationale. - La Zone jeunesse, avec une foule d’émissions pour enfants et ados. - Deux chaînes jeunesse accessibles gratuitement, en continu : la chaîne L’Agent Jean! et la chaîne Jeunesse de Radio-Canada. - De l’actualité quotidienne avec les bulletins de nouvelles Le téléjournal de votre région, ainsi que des émissions spéciales de la chaîne ICI RDI et Les grands reportages. …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are ICI TOU.TV's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ICI TOU.TV runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #DC0404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.