Screenshot style breakdown
Sampled from 6 of Ernsting's family's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4B4D4 bg
#D69EBA
#FCCC04 accent
#111111 text
Screenshots
Icon palette
About this app
Bestellen Sie hochwertige Baby- und Kinderkleidung für Jungen und Mädchen, Damenmode, Herrenwäsche und Dekoartikel zu günstigen Preisen. THEMENWELTEN ENTDECKEN Immer wieder neu: Entdecken Sie Themenwelten für die ganze Familie und Ihr Zuhause. Wir zeigen Ihnen, welche Prospekte in Kürze starten und erinnern Sie auf Wunsch. GEZIELT SUCHEN Suchen Sie nach einem bestimmten Produkt aus unserem Online Shop oder steigen Sie schnell und einfach über die Produktkategorien ein. OFFLINE SUCHEN ONLINE FINDEN Ihre Größe oder die Anzahl Ihres Lieblingsprodukts ist in der Filiale nicht mehr verfügbar? - Scannen Sie einfach den Barcode des Preisschildes mit der App und bestellen Sie sich das Produkt direkt in die Filiale oder bequem nach Hause. PRODUKTE ERLEBEN Entdecken Sie mit der Ernsting's family App Ihre Lieblingsprodukte mit all ihren Details und den wichtigsten Produktinformationen. So…
App details
What you can learn from Ernsting's family
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Ernsting's family's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ernsting's family runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4B4D4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCCC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.