Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of 苏宁易购's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC0404 bg
#EE2727
#0444E4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
苏宁易购手机客户端，让购物更简单，专注好服务！ 百万商品，低价抢购，国内外品牌旗舰店厂家直供，100%正品承诺，全国上万家实体门店,让您购物无忧！穿搭指南，生活导购，社区分享，让您购物不单调！ 【真实5星好评】 从2012年开始，网上购物基本上首选苏宁易购，手机、空调、洗衣机、电脑、母婴、美妆，基本上都买过，累计花费超过5万元，赞一个…!——by 二货555666 一直喜欢在苏宁买东西，算是易购的忠实粉了。家里的大小家电、手机电脑、生活用品都是在苏宁易购买的。首先是相信苏宁的品牌，正品行货不担心质量问题；其次价格优惠，我个人对价格比较敏感，苏宁的大小商品一般来说都比其他平台和线下超市便宜，尤其是家居食品之类的，易购已经成了我两年不逛超市的理由；还有服务好，售后、物流服务比较好，我买回老家的东西都是次日送到，家住在村里还送到家门口，过年当天居然还给送了！总之用苏宁易购久了越用就越喜欢，希望越来越好，加油！--by 慢慢羊518 【意见反馈】 苏宁易购，时刻倾听，欢迎调戏！ 喜欢请用5星好评跟我表白，为了你我会越来越好~ …
App details
What you can learn from 苏宁易购
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are 苏宁易购's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 苏宁易购 runs a dark set with one background colour (#EC0404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0444E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.