Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Vimeo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CC4CAC bg
#D365B7
#243454 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Watch videos in 4K Ultra HD with no ads, plus all the video tools you need: upload, record, live stream, collaborate, share, and manage your videos. Upload gorgeous, ad-free videos in 4K Ultra HD with Dolby Vision HDR, follow the world’s best creators, and discover amazing videos each and every day. No time to watch? Save videos for offline viewing. Wanna share on the go? Upload videos in the highest quality possible, right from your iPhone or iPad. AI-powered video tools for one-take video creation: Create savvy scripts in seconds with AI script generation, capture content right from your iOS device with a built-in teleprompter, and do it all in one take, thanks to video editing that’s as simple as editing text. Engage your deskless workforce, wherever they are: create high-quality video content for just-in-time micro learning, collaborate with your teams, and manage all of your com…
App details
What you can learn from Vimeo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Vimeo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vimeo runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #CC4CAC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #243454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.