Sampled from 6 of TAP Air Portugal's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECEC bg
#D6CFCF
#DC1C2C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Abrace o mundo com a TAP mas, para o ajudar, sugerimos que explore, planeie, compre e saiba tudo sobre as suas viagens com recurso à nossa renovada App. ENCONTRE A PRÓXIMA VIAGEM DOS SONHOS Pesquise voos com base na rota, data e modalidade de pagamento pretendidas, para mais de 90 destinos TAP, e descubra a sua próxima viagem. OBTENHA INFORMAÇÕES ESPECÍFICAS PARA CADA MOMENTO DA VIAGEM Receba informações relevantes, sugestões e promoções em uma página inicial personalizada, que acompanha o estado da sua reserva. FAÇA A GESTÃO DA SUA RESERVA Acesse e faça a gestão das informações sobre a sua viagem com a maior facilidade. Consulte os dados e atualizações da sua viagem, e adquira serviços extra, como a reserva de lugar ou bagagem adicional, para tornar a sua experiência ainda mais cômoda. ACESSE O CARTÃO DE EMBARQUE A QUALQUER MOMENTO Após fazer check-in online, você poderá acessar o…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are TAP Air Portugal's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TAP Air Portugal runs a light set with one background colour (#F4ECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC1C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.