Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Amex México's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#046CCC bg
#2780D3
#64B4FC accent
#FFFFFF text
Screenshots
Icon palette
About this app
La Aplicación oficial de American Express para iPhone te permite acceder a tu Cuenta desde cualquier lugar. Mantente al día de gastos y recompensas, encuentra ofertas, revisa tu saldo, paga tus facturas y disfruta de un mundo de funcionalidades disponibles en la Aplicación Amex. Aprovecha al máximo tu Cuenta con la velocidad, seguridad y conveniencia que la Aplicación móvil Amex® te ofrece. GESTIONA TU CUENTA CON MAYOR FACILIDAD • Experiencia de activación mejorada para poder confirmar nuevas Tarjetas y configurar tu Cuenta • Inicia sesión haciendo uso de Touch ID o Face ID para iPhone • Consulta, cambia o desbloquea el PIN de tu Cuenta • Elige tu Número de Identificación Personal (NIP) para cada una de tus Tarjetas • Apaga y prende tu tarjeta en caso de que no la encuentres MANTÉN EL CONTROL DE TUS FINANZAS • Verifica el saldo de tu Cuenta American Express y las transacciones pe…
App details
What you can learn from Amex México
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Amex México's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amex México runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #046CCC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #64B4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.