Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Hargreaves Lansdown's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCFC bg
#D6DDDD
#041C4C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The UK’s No 1 investment and savings platform for individual investors in the palm of your hand. Follow the markets and manage your investments on the move with the all-new app from HL. Fast, easy-to-use and packed with the features you’ve been asking for to help you start investing and saving smarter. ▶ EASY ACCOUNT MANAGEMENT • Turn on Touch ID login for fast, secure access to your portfolio and start investing with confidence. • See your family’s accounts all in one place with linked accounts to manage savings and investments efficiently. • Top up your account or withdraw money on the go while keeping track of your investing goals. ▶ FASTER, SIMPLER TRADING • Stay up to date with free live UK share prices (HL clients only). • Trade thousands of UK shares & bonds, and over 2,500 funds. • Trade overseas shares from Europe, the US and Canada. • Set stop loss & limit orders so …
App details
What you can learn from Hargreaves Lansdown
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Hargreaves Lansdown's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hargreaves Lansdown runs a light set with one background colour (#F4FCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #041C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.