Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of Booker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#E45414 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to the brand new Booker Mobile App. Access your Booker customer card at the touch of a button or order products from the comfort of your own home, shopping at Booker has never been easier! Booker is the UK's leading Food Wholesaler, with 196 Cash and Carry branches throughout the UK, and a national delivery service. Booker currently lists more than 18,000 products, comprising an extensive range of branded and quality private-label grocery, fresh and frozen foods, beers, wines, spirits and non-food items. We supply over half a million customers, including convenience stores, grocers, leisure outlets, pubs, hotels, nursing homes and restaurants in the UK. Membership is free.
App details
What you can learn from Booker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Booker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Booker runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E45414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.