Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of New Look Fashion Online's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCD4CC bg
#C1BAB3
#542C1C accent
#111111 text
Screenshots
Icon palette
About this app
Get that New Look feeling wherever, whenever with our app. Providing you with feel-good fashion 24/7, discover everything from the latest styles to saves worth smiling about, all at the tap of a screen. And the perks don’t end there… • Get notifications for all the latest trends and offers. • Discover 100s of new styles before anyone else. • Get exclusive access to saves. • Seen something you love? Just ‘heart’ it and buy it later. • Enjoy a personalised homepage tailored to you. • Share looks you love with friends and family. #ThatNewLookFeeling is just a tap away. See you there…
App details
What you can learn from New Look Fashion Online
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are New Look Fashion Online's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: New Look Fashion Online runs a light set where the background shifts from screenshot to screenshot (first shot #DCD4CC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #542C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.