Sampled from 6 of 央视新闻's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04248C accent
#111111 text
The CCTV news app: the China Media Group (CMG) News New Media Center’s official app, an authoritative source of breaking news, explanatory reports and in-depth feathures. Watch exclusive video and discover the issues that matter to China and the world. Join CMG to witness China's development and global changes.CCTV News reports 24 hours a day, with the latest headlines and full stories from around the world. Follow up-to-the-minute reporting with breaking news alerts and live video. -Get breaking news alerts and follow stories as they develop.- Watch exclusive online video clips and coverage of live global events as they unfold.- View your favorite CCTV shows live. Go beyond the surface with international, political and socioeconomic issues and more, and get opinions and comments.- Contribute your own story or opinion.- Share the news with your friends on Weibo, Wechat and other social …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are 央视新闻's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 央视新闻 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04248C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.