Screenshot style breakdown
Sampled from 6 of Esselunga's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141C5C bg
#343B72
#FCCC04 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
IL MONDO ESSELUNGA NEL TUO SMARTPHONE Organizza al meglio la tua esperienza di spesa con la nuova app Esselunga! Gestisci la tua Carta Fìdaty, le tue offerte personalizzate e servizi in negozio in modo semplice e veloce. PERSONALIZZA LA TUA SPESA • ATTIVA E SCONTA: Scegli fino a 10 prodotti da scontare ogni giorno • PROMOZIONI ESCLUSIVE: Per te sempre più di 1.000 prodotti in sconto • CARTA FÌDATY DIGITALE: Accumula i Punti e accedi ai tuoi vantaggi in ogni momento • SCONTI E REGALI SU MISURA: Buoni, sconti e vantaggi pensati in esclusiva SERVIZI SMART PER LA TUA SPESA • LISTA DELLA SPESA DIGITALE: Crea, organizza e condividi le tue liste • PRESTO SPESA: Velocizza i tuoi acquisti in negozio, ora anche dal tuo smartphone • PAGAMENTI DIGITALI: Paga in modo sicuro e veloce • SCONTRINO VIRTUALE: Tutti i tuoi acquisti sempre a portata di mano VANTAGGI ESCLUSIVI …
App details
What you can learn from Esselunga
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Esselunga's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Esselunga runs a dark set with one background colour (#141C5C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCCC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.