Screenshot style breakdown
Sampled from 5 of Petco: The Pet Parents Partner's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04245C bg
#274272
#FCD404 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The Petco app is the Pet Parent's Partner. Use it to expertly pamper your pet both online and in our stores. GET IT TODAY You can buy in the app then pick it up at over 1,000 locations across the US. Leverage our Curbside Pickup option to help protect your health and safety while minimizing social exposure by ordering online and getting your items hand-delivered to your car. PERSONALIZED TO YOUR PETS Set up your pet and the app becomes your partner, helping you find and access all that you need for your pet. Manage and track your pet’s complete health and needs. Look across your purchase history online and in-store to make sure your pets are covered in all care categories so they can live a happy and healthy life. BOOK GROOMING APPOINTMENTS AND GET REWARDED Did you know grooming is an essential part of your pet's health and wellness? Schedule an appointment to meet your new groom…
App details
What you can learn from Petco: The Pet Parents Partner
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Petco: The Pet Parents Partner's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Petco: The Pet Parents Partner runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04245C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCD404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.