Screenshot style breakdown
Sampled from 6 of Equitable EZClaim Mobile's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#045494 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The Equitable EZClaim app allows Equitable Life group benefits plan members to get faster refunds by submitting claims from their iOS device. Simply sign-in to your Equitable account, complete the interactive form, take a picture of your receipt and submit. It’s that EZ! Features Simple claims process - Walks you through the claims process and prompts you for the info needed to submit your claim - Works for any health or dental claim, even if a portion comes from your plan and the rest is paid through your Health Care Spending Account (HCSA) - Submitting your receipt is as simple as taking a picture Secure access - Your information is protected with SSL technology - Includes support for biometric sign-in, including fingerprint and face authentication Information at your fingertips - Check the status of recent claims and review your claims history - View, save and email your benefits…
App details
What you can learn from Equitable EZClaim Mobile
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Equitable EZClaim Mobile's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Equitable EZClaim Mobile runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #045494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.