Sampled from 4 of The Times of Israel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C5494 accent
#111111 text
The Times of Israel is your one-stop app for news, features, live coverage and more - on Israel, the Middle East and the Jewish world. Stay up to date with events and analyses, follow our bloggers and read our in-depth quality features. Push notifications will keep you abreast of breaking news and important updates. About The Times of Israel The Times of Israel is a Jerusalem-based online newspaper founded in 2012 to document developments in Israel, the Middle East and around the Jewish world. It was established by veteran UK-born, Israeli journalist David Horovitz and his US-based capital partner Seth Klarman. Horovitz is the founding editor, responsible for the site’s editorial content. The Times of Israel has no partisan political affiliation. It seeks to present the news fair-mindedly and offers a wide range of analysis and opinion pieces.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are The Times of Israel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Times of Israel runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C5494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.