Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of The Roku App (Official)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#944CF4 bg
#A265F5
#5404AC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Get to know the must-have app for streamers Use the free Roku® mobile app to: • Control your Roku devices with a convenient remote • Use your voice or keyboard to quickly search for entertainment • Enjoy private listening with headphones • Stream free movies, live TV, and more on the go with The Roku Channel • Cast media files from your phone, like videos and photos, to your TV • Add and launch channels on your Roku devices • Enter text on your Roku device easier with your mobile keyboard You must connect your phone or tablet to the same wireless network as your Roku device to use certain features of the mobile app. Some features require a compatible Roku device and may require logging into your Roku account. Feature availability: • Voice search is available in English in the US, UK, and Canada. It’s also available in Spanish in Mexico and the US. • The Roku Channel can be vie…
App details
What you can learn from The Roku App (Official)
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are The Roku App (Official)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Roku App (Official) runs a dark set where the background shifts from screenshot to screenshot (first shot #944CF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5404AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.