Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Standard Life's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C2C74 bg
#2E4987
#FCBC04 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The Standard Life app includes great features which can help you manage your money on the go. Our App provides the ability to: - Manage your pension payments: increase, setup, stop & reduce - Top up your pension - View recent transactions - View the value of your plan(s), fund performance and daily fund changes - Manage your beneficiaries - Update your retirement date - Transfer in other pensions - Change your investments - Withdraw cash if aged 55 or over - View charges & discounts on your pension plan Send and receive secure messages with attachments via the mailbox and there is an option to be notified when you receive a new message. Why not try our retirement income tool to see what your retirement could look like in 5 minutes and explore your options. We aim to provide access to the features listed wherever possible, but not all products are supported Help and support You can …
App details
What you can learn from Standard Life
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Standard Life's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Standard Life runs a dark set with one background colour (#0C2C74) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCBC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.