Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of John Lewis & Partners's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCE4CC bg
#C1C8B3
#7C7444 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The John Lewis experience at your fingertips. Shop new homeware, the latest fashion trends, beauty bestsellers, our favourite gifts and more. New to John Lewis? Create an account via the app and begin using our Wish List feature to save your favourite products. From house moves to gifting, prepare for all life's moments by browsing our extensive catalogue. New to My John Lewis membership? Become a My John Lewis member to access exclusive product launches, rewards and competitions alongside saving your in-store receipts to your account - all via our John Lewis app. Already a My John Lewis member? Sign into your My John Lewis account to access your digital membership card as well as personalised app exclusive rewards and member benefits every month. --- EFFORTLESS SHOPPING • Search and browse over 300,000 products; from clothes, electronics, home furnishings and beauty. • Using o…
App details
What you can learn from John Lewis & Partners
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are John Lewis & Partners's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: John Lewis & Partners runs a light set where the background shifts from screenshot to screenshot (first shot #DCE4CC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C7444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.