Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Gumtree SA: Buy. Sell. Save.'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECFCEC bg
#CFDDCF
#FCCC04 accent
#111111 text
- #1Gumtree Shop & Sell securely with Gumtree
- #3Pay Online Securely You can now pay online and have your items delivered straight to you.
- #4Easy Negotiation Gumtree is the home for deals and we're here to help you get the offer yo
- #6Enabling Trade Posting an item to sell has never been easier. Our categories make sure the
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 14.3 words on average (longest 18), 50% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
Join the more than one million happy folk who buy and sell their new and used items on South Africa's largest online marketplace. Now you can Buy and Sell with confidence using Gumtree’s Pay & Ship. - Buy online: Pay for your item securely on Gumtree and have it shipped to anywhere in SA. You are protected if the item doesn’t arrive, arrives damaged or differs significantly from its description. - Sell with Confidence: Get paid securely and reach more buyers by selling nationwide! With Gumtree you can sell your goods without having to meet your buyer in person. - Keep in contact: Interact with the buyer or seller using the in-app messaging feature for quick, easy, and secure correspondence. - Stay safe: Our smart ID verification system is designed with your safety in mind. - Post in minutes: Time is money! Sell your unwanted goods in no time with our easy-to-use classifieds platfor…
App details
What you can learn from Gumtree SA: Buy. Sell. Save.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Gumtree SA: Buy. Sell. Save.'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gumtree SA: Buy. Sell. Save. runs a light set with one background colour (#ECFCEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCCC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.