Screenshot style breakdown
Sampled from 4 of Cincinnati Bengals's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#FC5414 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
This is the official mobile app of the Cincinnati Bengals. Make your iPhone or iPod Touch a unique part of your gameday experience for Bengals games. Want to catch breaking news of the team? See real-time statistics for every drive? Watch video-on-demand clips of press conferences and player interviews? Follow postgame blogs and pregame previews of the matchups? Now, you can stay in touch with the Bengals anytime, anywhere, on your iPhone or iPod Touch. Features include: – News: Real-time breaking news from the Bengals, previews of upcoming matchups, postgame news and blogs – Video: Video-on-demand clips of Bengals press conferences, and coach and player interviews – Photos: Gallery of game-time action – Stats: Real-time statistics and scores from the official NFL stats engine, head-to-head stats of the matchup, player stats, drive-by-drive stats, box score, out-of-town scores…
App details
What you can learn from Cincinnati Bengals
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Cincinnati Bengals's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cincinnati Bengals runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC5414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.