Sampled from 6 of The Independent's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC1C2C bg
#EE3B49
#F47484 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
It’s now even easier to stay expertly informed The all-new Independent app puts breaking news and awarding-winning journalism at your fingertips, wherever you are and whenever you want. With a host of new features and our signature free-thinking reporting, the Independent app is your essential source of trusted journalism on the go. What’s included in the Independent app? All our journalism in one place From up-to-the-minute breaking news to the daily digital newspaper, enjoy ad-free access to our reporting wherever you are and whenever you want. 5 things you need to know today Streamline your morning with an essential briefing of the key stories that you need to know about that day. Independent TV Bring headlines to life and immerse yourself in the story with access to the latest news clips and trending videos. Audio articles and playlists Bring our reporting with you when on t…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are The Independent's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Independent runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #EC1C2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F47484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.